00560nam a22002057a 450000500170000001000110001702000210002803500110004903700160006004000120007608200150008824500830010326000370018627000110022330000230023450000230025765000250028065000240030570000250032920170124110056.0  a918879  c00.00a333901750  a918879  bCen Lib/Ret  aDPLbEN  a658.8bMAR  aMarketing management :cby Nikhilesh Dholakia...[et al.]bcases and concepts /  a DelhibMacmillan company c1978  b Delhi  axiv,643p.c19m(Hb)  aIncludes appendix   aMarketing management  aMarketing analysis   aDholakia, Nikhilesh