TY  - BOOK
AU  - Richard, Darlene D.
TI  - The customer response management handook: building,rebuilding and improving your results 
SN  - 0070586659
U1  - 658.812 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Customer response centre
KW  - Customer relationship management
N1  - Includes index
ER  -