TY  - BOOK
AU  - Sherrington, Mark 
TI  - Added value: alchemy of brand-led growth 
SN  - 9781403903877
U1  - 658.827 
PY  - 2005///
CY  - New York
PB  - Palgrave macmillan 
KW  - Brand name products
KW  - Brand marketing
N1  - Includes index
ER  -