00574nam a22002057a 450000500170000001000130001702000250003003500130005503700160006804000120008408200170009610000230011324500700013626000400020627000320024630000240027850000200030265000240032265000220034620170124110056.0  aB-209607  c€25a9781403903877  aB-209607  bCen Lib/Ret  aDPLbEN  a658.827bSHE  aSherrington, Mark   aAdded value :cby Mark Sherringtonbalchemy of brand-led growth /  aNew YorkbPalgrave macmillan c2005  a175 fifth avenue bNew York  axvi,208p.c21cm(Hb)  aIncludes index   aBrand name products  aBrand marketing