00541nam a22001937a 450000500170000001000130001702000100003003500130004003700160005304000120006908200150008110000210009624500590011726000460017627000490022230000210027165000370029265000180032920170124110056.0  aA-945606  c00.00  aA-945606  bCen Lib/Ret  aDPLbEN  a658.8bBOS  aBose, Biplab S.   aHandbook of marketing management /cby Biplab S. Bose   aBombay bHimalaya Publishing House c1998  bBombayaDr. bhalerao margh, girgaon e400004  a1187p.c20cm(Hb)  aMarketing Management vHandbook   aFundamentals