TY  - BOOK
AU  - De Bonis, J. Nicholas 
AU  - Balinski, Eric 
AU  - Allen, Phil
TI  - Value based marketing for bottom-line success: 5 steps to creating customer value 
SN  - 0070598371
U1  - 658.8 
PY  - 2004///
CY  - New Delhi 
PB  - Tata McGraw Hill Publishing Company 
KW  - Marketing
KW  - Business
N1  - Includes index
ER  -