TY  - BOOK
AU  - Gupta, C.B.
AU  - Nair, N.Rajan
TI  - Marketing management
SN  - 8170147735
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - Management
KW  - Consumer behaviour
ER  -