TY  - BOOK
AU  - Khurana, Rakesh
AU  - Ravichandaran, A.N.
TI  - Strategic marketing management: concepts and cases an indian context 
SN  - 8172400837
U1  - 658 
CY  - Global Business Press 
PB  - New Delhi 
KW  - Management
KW  - Marketing management
KW  - Indian scenario
N1  - Includes appendix
ER  -