TY  - BOOK
AU  - Rampal, M.K.
AU  - Gupta, S.L.
TI  - Service marketing: concepts,applications and cases 
SN  - 8185989567
U1  - 658.8 RAM
PY  - 2000///
CY  - New Delhi
PB  - Galgotia Publishing Company
KW  - Marketing
KW  - Marketing mix
N1  - Includes index
ER  -