TY  - BOOK
AU  - Xavier, M.J.
TI  - Strategic marketing: a guide foe developing sustainable competitive advantage 
SN  - 8170367867
U1  - 658.802 
PY  - 1999///
CY  - New Delhi 
PB  - Response Books 
KW  - Marketing
KW  - Guide
KW  - Business planning
N1  - Includes bibliographical references and index
ER  -