00550nam a22002057a 450000500170000001000130001702000100003003500130004003700160005304000120006908200130008110000210009424500470011526000390016227000400020130000320024150000190027365000200029265000320031220170124110054.0  aA-948388  c00.00  aA-948388  bCen Lib/Ret  aDPLbEN  a658bBUR  aBurnett, john J.  aPromotion management /cby John J. Burnett  aDelhibA.I.T.B.S. Publishersc1998  bDelhiaJ-5/6, Krishan Nagare110051  axix,743p. :c25cm(Hb)bill.  aIncludes index  aSales promotion  aPromotie (public relations)