TY  - BOOK
AU  - Saxena, Rajan 
TI  - Marketing management
SN  - 0074633627
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company 
KW  - Marketing management
KW  - Marketing environment
N1  - Includes index
ER  -