TY  - BOOK
AU  - Stanton, William J.
AU  - Futrell, Charles 
TI  - Fundamentals of marketing
SN  - 00710003045
U1  - 658.8 
PY  - 1987///
CY  - New York 
PB  - McGraw-Hill Book Company 
KW  - Marketing
KW  - Fundamental theory
KW  - चिकित्सा विज्ञान
N1  - Includes bibliographical references and index
ER  -