TY  - BOOK
AU  - Johnson, William C. 
AU  - Chvala, Richard J.
TI  - Total quality in marketing
SN  - 8175140127
U1  - 658.8 
PY  - 1997///
CY  - New Delhi 
PB  - Vanita Books International  
KW  - Marketing
KW  - TQM
N1  - Includes index
ER  -