TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph
AU  - Stasch, Stanley F.
TI  - Marketing research : : text and cases 
U1  - 658.8072 
PY  - 1989///
CY  - Delhi
PB  - All India Traveller Bookseller
KW  - Research process
KW  - Applications of Marketing research
N1  - Includes index
ER  -