TY  - BOOK
AU  - Sharma, Kavita
TI  - Impact of consumer involvement on consumer behaviour: a case study of India 
SN  - 8177080016
U1  - 381.30954 SHA
PY  - 2000///
CY  - Delhi
PB  - New Century  Publications   
KW  - Marketing research
KW  - Consumer behavior
N1  - Includes bibliography
ER  -