TY  - BOOK
AU  - Jones, John Philip
TI  - Behind powerful brands: from strategy to compaign 
SN  - 0074636642
U1  - 659.111 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw Hill Publshing
KW  - Advertising--Brand name products
KW  - Advertising--Psychological aspects
ER  -