TY  - BOOK
AU  - Phillipson, Ian
TI  - How to do you own P.R.: geeting the right publicity for your organisation 
SN  - 8172246889
U1  - 659.2 
PY  - 1998///
CY  - Mumbai
PB  - Jaico Publishing House  
KW  - Management & auxiliary services
KW  - Advertising & public relations
N1  - includes index
ER  -