TY  - BOOK
AU  - Patnaik, U. C.
AU  - Patnaik, A. Suresh C.
TI  - Effectiveness of advertising
SN  - 8188836621
U1  - 659.1 
PY  - 2005///
CY  - New Delhi 
PB  - Sonali Publications
KW  - Television advertising
KW  - India
KW  - Advertising
N1  - Includes bibliographical references and index

ER  -