TY  - BOOK
AU  - Sharma,D.D.
AU  -   
TI  - Marketing research: principles,applications and cases 
SN  - 8170146585
U1  - 380.1072 
PY  - 2002///
CY  - New Delhi
PB  - Sultan Chand and Sons
KW  - Marketing research -- India -- Case studies
KW  - Marketing research -- India
ER  -