TY  - BOOK
AU  - Mathur, U. C.
TI  - Textbook of marketing management
SN  - 9788175155114
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Galgitia Publications Pvt. Ltd.
KW  - Business Management
KW  - Sales Management
N1  - Includes index
ER  -