00558nam a22001937a 450000500170000001000130001702000260003003700160005604000120007208200150008410000180009924500550011726000530017227000490022530000260027450000190030065000240031965000210034320170124105909.0  aB-216703  a9788175155114c295.00  bCen Lib/Ret  aDPLbEN  a658.8bMAT  aMathur, U. C.  aTextbook of marketing management /cby U.C. Mathur  aNew DelhibGalgitia Publications Pvt. Ltd.c2006  a5, Ansari Road, DaryaganjbNew Delhie110002  av, 666p. :c20cm(pbk)  aIncludes index  aBusiness Management  aSales Management