TY  - GEN
AU  - Sarangi,S.K.
TI  - Marketing management: (a comprehensive marketing management textbook of BBA, BBS. PGDM, MBA & M-PHIL programmes of Indian universities and B.School,  The book is useful for marketing managers and corporate leaders)
SN  - 818412015X
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Asian Books
N1  - Includes  bibliographical references & index
ER  -