TY  - BOOK
AU  - à¤¸à¥à¤§à¤¾, à¤à¥.à¤à¤¸. 
TI  - à¤µà¤¿à¤ªà¤£à¤¨ à¤ªà¥à¤°à¤¬à¤¨à¥à¤§
SN  - 8186803491
U1  - 658.8 
PY  - 1999///
CY  - à¤à¤¯à¤ªà¥à¤° 
PB  - à¤¨à¥à¤¶à¤¨à¤² à¤ªà¤¬à¥à¤²à¤¿à¤¶à¤¿à¤à¤ à¤¹à¤¾à¤à¤¸  
KW  - à¤ªà¥à¤°à¤¬à¤à¤§à¤¨--à¤à¤ªà¤­à¥à¤à¥à¤¤à¤¾ à¤µà¥à¤¯à¤µà¤¹à¤¾à¤°
KW  - à¤ªà¥à¤°à¤¬à¤à¤§à¤¨--à¤à¤¤à¥à¤ªà¤¾à¤¦ à¤¨à¤¿à¤¯à¥à¤à¤¨ à¤à¤µà¤ à¤µà¤¿à¤à¤¾à¤¸
KW  - Management--Consumer Behavior
KW  - Management--Product Planning & Development
ER  -