TY  - BOOK
AU  - à¤ªà¤à¥à¤°à¥, à¤¸à¥à¤§à¥à¤¶ 
TI  - à¤ªà¥à¤ªà¥à¤²à¤° à¤à¤²à¥à¤à¤°
SN  - 8171198104
U1  - 306 
PY  - 2004///
CY  - à¤¦à¤¿à¤²à¥à¤²à¥
PB  - à¤°à¤¾à¤§à¤¾à¤à¥à¤·à¥à¤£ à¤ªà¥à¤°à¤à¤¾à¤¶à¤¨ 
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KW  - Popular culture - problems of study
KW  - Popular culture - globalization
ER  -