TY  - BOOK
AU  - à¤¹à¤°à¤¿à¤®à¥à¤¹à¤¨ 
TI  - à¤à¤§à¥à¤¨à¤¿à¤ à¤à¤¨à¤¸à¤à¤à¤¾à¤° à¤à¤° à¤¹à¤¿à¤¨à¥à¤¦à¥
SN  - 8188727651
U1  - 302.2 
PY  - 2000///
CY  - à¤¨à¤ à¤¦à¤¿à¤²à¥à¤²à¥ 
PB  - à¤¤à¤à¥à¤·à¤¶à¤¿à¤²à¤¾ à¤ªà¥à¤°à¤à¤¾à¤¶à¤¨ 
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KW  - communication process
KW  - Modern Mass - Medium
ER  -