TY  - GEN
AU  - Shanmugasundaram, S,
TI  - Customer relationship management: modern trends and perspectives
SN  - 8120333260
U1  - 658.812 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India
N1  - Includes  bibliographical references & index
ER  -