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  <titleInfo>
    <title>Advertising and personal selling</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gupta, C. B.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New  Delhi</placeTerm>
    </place>
    <publisher>Sultan Chand and  Sons</publisher>
    <dateIssued>2008</dateIssued>
    <edition>2nd ed</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>various paging 24 cm. (Pbk).</extent>
  </physicalDescription>
  <note type="statement of responsibility">by C. B. Gupta</note>
  <note>includes bibliographical references</note>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">8180546535</identifier>
  <identifier type="lccn">ENG-89720</identifier>
  <identifier type="stock number">DBAD /  PUB</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">090717</recordCreationDate>
    <recordChangeDate encoding="iso8601">20090717111151.0</recordChangeDate>
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