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  <titleInfo>
    <title>Marketing management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gupta, C. B.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Nair,N. Rajan</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Sultan Chand</publisher>
    <dateIssued>2008</dateIssued>
    <edition>10th thoroughly  rev. ed.</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>various paging 24 cm (Pbk.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by C. B. Gupta [and] N. Rajan Nair</note>
  <note>Includes   index</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">8180546438</identifier>
  <identifier type="lccn">ENG-89722</identifier>
  <identifier type="stock number">DBAD /  PUB</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">081013</recordCreationDate>
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