TY  - GEN
AU  - Smith,Jaynie L.
TI  - Creating competitive advantage: give customers a reason to choose you over your competitors
SN  - 818866166X
U1  - 658.401 
PY  - 2006///
CY  - Chennai
PB  - EastWest Books (Madras)
N1  - Includes   index
ER  -