TY  - GEN
AU  - Muhammad Mohsin
TI  - Encyclopaedia of brand equity management
SN  - 9788183188944
U1  - 658.82703 
PY  - 2008///
CY  - New  Delhi
PB  - Himalaya Books
N1  - This book published in 3 vols and set price is 3150.00 & includes bibliographical references
ER  -