<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00715nam a22002057a 4500</leader>
  <controlfield tag="005">20161110122317.0</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">ENG-116400</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788193243886</subfield>
    <subfield code="c">895.00</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">EN-99932</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
    <subfield code="b">DBAD/PUB</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">302.23</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Chnading media changing audience :</subfield>
    <subfield code="c">edited by Ajit Gagare [and] Madhavi Reddy</subfield>
    <subfield code="b">revitalizing theories of production, promotion and active audience /</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Jawahar Publishers &amp; Distributors</subfield>
    <subfield code="c">2016</subfield>
  </datafield>
  <datafield tag="270" ind1=" " ind2=" ">
    <subfield code="a">46,Samachar apartment, Mayur Vihar-I</subfield>
    <subfield code="b">New Delhi</subfield>
    <subfield code="e">110091</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiii,249p. </subfield>
    <subfield code="c">22cm(Hb)</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">includes index</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Gagare,Ajit </subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Reddy,Madhavi </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">EN</subfield>
    <subfield code="m">CHA</subfield>
    <subfield code="h">302.23</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">104418</subfield>
    <subfield code="d">104418</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">DBAD</subfield>
    <subfield code="b">BN</subfield>
    <subfield code="d">2016-11-02</subfield>
    <subfield code="e">DBAD/PUB</subfield>
    <subfield code="g">895.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">302.23 CHA</subfield>
    <subfield code="p">EN-99932</subfield>
    <subfield code="r">2016-11-02 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">895.00</subfield>
    <subfield code="y">EN</subfield>
  </datafield>
</record>
