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  <titleInfo>
    <title>Marketing management</title>
    <subTitle>with small projects and case studies</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Chhabra,T.N.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Grover,S.K.</namePart>
  </name>
  <name type="personal">
    <namePart>Taneja, P.L.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Dhanpat Rai</publisher>
    <dateIssued>2016(repr.)</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>various pagings 23cm(pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by T.N. Chhabra [and] S.K. Grover ; revised by P.L. Taneja</note>
  <note>Includes bibliographical references and index</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">9788177001488</identifier>
  <identifier type="lccn">B-634829</identifier>
  <identifier type="stock number">DPL/RP/KK Publications</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20161022150420.0</recordChangeDate>
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