Kotler, Philip creator Kevin Lane Keller text Noida Pearson 2016 monographic xxvi,121p. 25cm(pbk) ill. by Philip Kotler [and] Kevin Lane Keller inculdes index 658.8 9789332557185 1617EN ENG-116881 dpl ABC dpl Techniz DBAD/PUB 20170714102209.0