MKTG a South-Asian perspective <subTitle>Principles of marketing : a South-Asian perspective</subTitle> </titleInfo> <name type="personal"> <namePart>Lamb,Charles W.</namePart> </name> <name type="personal"> <namePart>Hair,Joseph F.</namePart> </name> <name type="personal"> <namePart>Sharma,Dheeraj</namePart> </name> <name type="personal"> <namePart>Mcdaniel, Carl</namePart> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="text">Delhi</placeTerm> </place> <publisher>Cengage Learning</publisher> <dateIssued>2016</dateIssued> <issuance>monographic</issuance> </originInfo> <physicalDescription> <extent>xvii,671p.: 27cm(pbk) ill</extent> </physicalDescription> <note type="statement of responsibility">by Lamb, Charles W ...[et al]</note> <note>Includes index </note> <classification authority="ddc">658.8</classification> <identifier type="isbn">9788131520345</identifier> <identifier type="lccn">1617EN B-650745-748 ENG-116840</identifier> <identifier type="stock number">dpl BSB</identifier> <recordInfo> <recordChangeDate encoding="iso8601">20170530112349.0</recordChangeDate> </recordInfo> </mods>