00735nam a22002417a 450000500170000001000390001702000260005603500170008203500140009903500130011303700140012608200100014024500730015024600590022326000340028227000480031630000320036450000200039670000200041670000190043670000190045570000190047420170530112349.0  a1617EN  B-650745-748    ENG-116840  a9788131520345c895.00  aB-650745-748  aEN-100372  aB-667470  adpl bBSB  a658.8  aMKTG : cby Lamb, Charles W ...[et al]ba South-Asian perspective /   bPrinciples of marketing : a South-Asian perspective /   aDelhibCengage Learningc2016  a418,F.I.E.Patparganjb Delhi e110092l-m-  axvii,671p.:c27cm(pbk)bill  aIncludes index   aLamb,Charles W.  aHair,Joseph F.  aSharma,Dheeraj  aMcdaniel, Carl