TY  - BOOK
AU  - Chitale,A.K.
AU  - Gupta,Ravi
TI  - Product policy and brand management: text and cases 
SN  - 9788120352605
U1  - 658.827 
PY  - 2016///
CY  - Delhi
PB  -  PHI Learning 
N1  - Includes index
ER  -