TY  - GEN
AU  - Baisya, Rajat K.
AU  - Das, G. Ganesh
TI  - Aesthetics in marketing
SN  - 9788178297569
U1  - 658.8001 
PY  - 2008///
CY  - New  Delhi
PB  - Response Books( Sage)
KW  - Market segmentation
KW  - Consumers' preferences
KW  - New products
KW  - Aesthetics
N1  - Includes bibliographical references and index
ER  -