01261nam a22002777a 4500 20160610111218.0 ENG-115233 9789351508168 495.00 EN-98765 DBAD/PUB 302.230954 23 Thussu, Daya Kishan Communicating India's soft power : Buddha to Bollywood / by Daya Kishan Thussu New Delhi SAGE Publications 2016 B1/I-1 Mohan Cooperative Industrial Area, Mathura Road New Delhi 110044 233p. : ill. 23cm(pbk) Originally published: New York, NY : Palgrave Macmillan, 2013. Includes bibliographical references and index. De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership. Communication and culture India. International relations and culture India. Communication, International. Mass media policy India. National characteristics, East Indian. ddc EN 302.230954 THU 100260 100260 0 0 0 1 NFIC DBAD BN 2016-06-10 DBAD/PUB 495.00 0 302.230954 THU EN-98765 2016-06-10 00:00:00 1 495.00 EN