TY  - BOOK
AU  - Joshi,Atul
TI  - Winning a billion consumers: a disruptive approach for success in India 
SN  - 9789351505570
U1  - 658.00954 23
PY  - 2016///
CY  - New Delhi
PB  - SAGE Publications
KW  - Management
KW  - India
KW  - Customer relations
KW  - Strategic planning
KW  - Social responsibility of business
KW  - Success in business
N1  - Includes index
ER  -