TY  - BOOK
AU  - Srivastava,Rajendra K.
AU  - Thomas,Gregory Metz
TI  - The future of branding
SN  - 9789351503163 
U1  - 658.827 23
PY  - 2016///
CY  - New Delhi
PB  - SAGE Publications
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -