The
future of branding
Srivastava, Rajendra K.
Thomas, Gregory Metz
text
New Delhi
SAGE Publications
2016
monographic
xviii,468p. : ill. 26cm(Hb)
edited by Rajendra K. Srivastava [and] Gregory Metz Thomas
Includes bibliographical references and index.
Branding (Marketing)
Strategic planning
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