TY  - BOOK
AU  - Mytton, Graham
AU  - Diem, Peter
AU  - Dam, Peet Hein van
TI  - Media audience research: a guide for professionals 
SN  - 9789351506430
U1  - 302.2072 
PY  - 2016///
CY  - New Delhi
PB  - SAGE Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -