TY  - BOOK
AU  - Aaker, David
TI  - Aaker on branding: 20 principles that drive success 
SN  - 9789351503903
U1  - 658.827 
PY  - 2015///
CY  - New Delhi
PB  - SAGE Publications
KW  - Brand name product
KW  -  Management
KW  - Branding (markting)
N1  - Includes bibliographical references and index
ER  -