@book{100109,
	author = {Melkote, Srinivas R. and Steeves, H. Leslie},
	title = {Communication for development:},
	publisher = {SAGE Publications},
	year = {2015},
	address = {New Delhi},
	edition = {3rd rev.},
	note = {Includes bibliographical references (pages 478-525) and index.}
}