Image from Google Jackets

The Dentsu way : by Kotaro Sugiyama [and] Tim Andree. secrets of cross switch marketing from the world's most innovative advertising agency /

By: Contributor(s): Material type: TextPublication details: New Delhi Tata McGraw Hill 2011Description: xxiv,310p.: 22cm.(pbk) illISBN:
  • 9780071332491
  • 0071332499
Subject(s): DDC classification:
  • 658.8
Contents:
The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.8 SUG (Browse shelf(Opens below)) 1 Not For Loan EN-86604

Includes bibliographical references and index

The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.

There are no comments on this title.

to post a comment.
Share

© Delhi Public Library
Hit Counter
free hit counter