Entry Topical Term

Number of records used in: 4

001 - CONTROL NUMBER

• control field: 36131

003 - CONTROL NUMBER IDENTIFIER

• control field: dpl

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20111123145236.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 111123|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: dpl
• Transcribing agency: dpl

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Branding (Marketing)

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (dpl)0: Pearson, Timothy R. 36130, The old rules of marketing are dead :, c2011

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (dpl)0: Pearson, Timothy R. 36130, The old rules of marketing are dead :, c2011