Strategic database marketing / (Record no. 70923)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01979nam a22003017a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121015114236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121015t xxu||||| |||| 00| 0 eng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-106088 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259029059 |
| Terms of availability | 950.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259029050 |
| Terms of availability | 950.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-89621 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 53047 |
| Personal name | Hughes ,Arthur Middleton |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic database marketing / |
| Statement of responsibility, etc | by Arthur Middleton Hughes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2012 |
| 270 ## - ADDRESS | |
| Address | 7 West Patel Nagar |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,598p. : |
| Dimensions | 24cm(Hb) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic database marketing and the Web: an overview -- "The vision thing" -- Lifetime value : The criterion of strategy -- Designing a successful customer strategy -- Building profits with recency, frequency, monetary analysis -- Communicating with customers -- Customer retention and loyalty -- Customer segmentation -- How predictive modeling boosts response -- Customer acquisition -- Strategy verification: testing and control groups -- Internet marketing -- Retailing and packaged goods -- Building retention and loyalty in business customers -- Financial services -- Why databases fail -- Database types that succeed -- Choosing business partners -- Database marketing and the internal struggle for power -- A farewell to the reader -- Appendix A. How to keep up with database marketing and commerce on the Web -- Appendix B. Answers to quiz questions -- Appendix C : glossary of terms used in strategic database marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Database marketing |
| 9 (RLIN) | 53088 |
| General subdivision | Planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management and Business Studies |
| 9 (RLIN) | 53097 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.872 |
| Call number suffix | HUG |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 15/10/2012 | DBAD/PUB | 950.00 | 658.872 HUG | EN-89621 | 15/10/2012 | 1 | 950.00 | English Books |