Advertising and media management : (Record no. 5474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645 a2200193 4500 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-86873 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 110.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-70406 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD / PUB |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1068 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, I.L. |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising and media management : |
| Statement of responsibility, etc | by I.L.Gupta [and] Arun Mittal |
| Remainder of title | for sixth semester, BBM Bangalore Universty / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Himalaya Publishing House |
| Date of publication, distribution, etc | 2007 |
| 270 ## - ADDRESS | |
| Address | "Ramdoot", Dr. Bhalerao Marg, Girgaon |
| City | Mumbai |
| Postal code | 400 004 |
| State or province | Mah. |
| Electronic mail address | himpub@vsnl.com |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 188p |
| Dimensions | 24cm (Pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mittal, Arun |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | dpl |
| Item type | English Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 659.1068 |
| Call number suffix | GUP |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | DBAD/PUB | 110.00 | 659.1068 GUP | EN-70406 | 1 | 110.00 | English Books |