Marketing to rural consumers: (Record no. 53264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01958nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110608103154.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-102698 B-456916-920 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174467201 |
| Terms of availability | 400.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-86231 B-456916-920 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD / PUB |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | K.K.Pub/Ven |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.10173454 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to rural consumers: |
| Statement of responsibility, etc | edited by Sanal Kumar Velayudhan [and] Guda Sridhar |
| Remainder of title | understanding and tapping rural market potential / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Excel Boks |
| Date of publication, distribution, etc | 2009 |
| 270 ## - ADDRESS | |
| Address | A-45, Naraina phase-1 |
| City | New Delhi |
| Postal code | 110028 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,365 p. : |
| Dimensions | 25cm (pbk) |
| Other physical details | ill. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 28520 |
| Personal name | Velayudhan, Sanal Kumar |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sridhar, Guda |
| 9 (RLIN) | 28877 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | MAR |
| Classification part | 338.10173454 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Central Library | Central Library | 23/08/2012 | K.K.Pub/1632/20.01.2012/19/16.01.2012/03.02.2012 | 400.00 | 338.10173454 MAR | B-456916 | 1 | 400.00 | English Books | |||
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 27/06/2011 | DBAD / PUB | 400.00 | 338.10173454 MAR | EN-86231 | 1 | 400.00 | English Books | ||
| Non-fiction | Karol Bagh | Karol Bagh | 23/08/2012 | K.K.Pub/1632/20.01.2012/19/16.01.2012/03.02.2012 | 400.00 | 338.10173454 MAR | B-456919 | 1 | 400.00 | English Books | |||
| Non-fiction | Patel Nagar | Patel Nagar | 23/08/2012 | K.K.Pub/1632/20.01.2012/19/16.01.2012/03.02.2012 | 400.00 | 338.10173454 MAR | B-456917 | 1 | 400.00 | English Books | |||
| Non-fiction | Sarojini Nagar | Sarojini Nagar | 23/08/2012 | K.K.Pub/1632/20.01.2012/19/16.01.2012/03.02.2012 | 400.00 | 338.10173454 MAR | B-456918 | 1 | 400.00 | English Books | |||
| Non-fiction | Shahdara Branch | Shahdara Branch | 23/08/2012 | K.K.Pub/1632/20.01.2012/19/16.01.2012/03.02.2012 | 400.00 | 338.10173454 MAR | B-456920 | 1 | 400.00 | English Books |